Client: 蔡英文競選總部
Director: 呂貽雯 Wendy Lu
Design: 殷瑋宏 Yin Wei Hung / 陳奕彰 Jude / 呂貽雯 Wendy Lu
Lead Animator: 林思翰 Aexers Lin
Animator: 林思翰 Aexers Lin / 詹子岳 Lit Jhan
Cel: 許桂騰 Guei-Teng Shiu / 徐拉瓦 Frank Hsu
This song is a fund raising theme song for one of the president candidate. The song is about nostalgia, and telling people home is always there for them. Our goal is to capture the abstract idea of home. The script is basically following the theme of the song, and we want enhance the story with a deeper meaning, therefore we add some important issues that happens in Taiwan. We want the music video is not just about individuals but also a self-examination of our country.
轉來Key這首歌本身述說出外遊子的鄉愁,旋律及歌詞都相當質樸純粹,劇本規劃上還是以歌的形象為主,但也希望能夠建立一個更廣闊的架構,所以隱約地加入了台灣現有問題,不論是高房價、低收入,還是環境污染、核電廠、都更、濫伐等,但最後這片土地的美麗與情懷,依舊讓我們保有希望。
不單只是回家,而是讓家變成你願意回來的地方。